About Me
Scott is a beauty and fashion marketer specialising in branding.
Scott is a beauty and fashion marketer who is passionate about inclusivity. With a strong background in design, Scott is able to execute work to a professional standard. Their strengths lie in graphic design and branding which they demonstrate through their knowledge and understanding of marketing principles and a genuine interest in the industry.
Scott has developed skills in Photoshop, Illustrator, InDesign and Premiere Pro through their time at university. In their spare time they have worked as a freelance graphic designer producing new brand identities for several small businesses. Scott is an active member of the queer community and has worked alongside the university to decolonise the curriculum. Scott is excited for a future working within the beauty industry where they hope to peruse their dream job as an art director.
INSPIRATION
Scott’s main inspiration is the need for full inclusivity within the cosmetics industry.
Being a non-binary individual, Scott has always felt the beauty industry is conveyed in a cisnormative fashion with preconceptions of what beautiful looks like. Makeup reinforces the idea of gender construction through imagery of young women. Having experienced their own challenges in wider society, Scott felt inspired to explore how the beauty industry can become a community that listens to their members and values their voice.
Scott is an active member of the queer community and regularly researches issues that individuals are facing. They are particularly inspired by ball culture and the sense of belonging. Scott wants to convey this in their work through inclusivity and representation as there is a noticeable lack within the industry. They want to work with brands to shape the future to be a more inclusive one where everyone feels valued.
MY WORK
PORTFOLIOS
DETAIL
Gen Beauty, a cosmetics brand with a difference.
The COVID-19 pandemic has seen a decrease in sales of cosmetics and a rise in skincare. Online retailer Beauty Bay is leading the way with its accessibility and with this in mind, the concept of Gen Beauty was born. Gen Beauty is an endorsed brand by Beauty Bay which focuses on bringing customers cosmetic products with skin benefits. Using Beauty Bay’s market base, Gen Beauty will be able to establish itself amongst customers through the parent brand‘s reputation and loyalties with its consumers. Gen Beauty focuses not only on skin, but also the individual with an added touch of inclusivity in its marketing approach. Gen Beauty means something different to everyone which is embraced and then translated by the brand.
“Scott's creativity and attention to detail will help marketing programs to successful outcomes” Aron Cody-Boutcher, Chief Marketing Officer at OnBuy
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