About Me
Hey, I’m Alice, a Fashion Design with Marketing graduate.
I specialise in womenswear design, and I am skilled in all aspects of the design process. I currently have one-year industry experience from my placement at Nasty Gal in Manchester. This has led to me securing a Graduate Placement in Design at H and M in Stockholm.
I am a creative, hardworking, conscientious individual with a real passion for design. I am highly motivated and very analytical when it comes to my work, I like to perfect my work and projects until they are at the highest standard, I believe they can be. I find a lot of inspiration in vintage and retro sportswear, and I really enjoy thrift shopping as well as photographing street style.
INSPIRATION
Autonomous Clothing inspired by Skate and Street Culture
Attauros Apparel is an autonomous streetwear brand that takes its key inspiration from skateboarding culture as well as vintage utility-wear and streetwear. Its Autumn/ Winter debut collection, ‘Urban Playground’, will encompass the brands key aesthetic of streetwear clothing featuring utility design elements and vintage garments reworked into new innovative designs. The brand aims to provide elevated wardrobe essentials that can be worn by both genders at an accessible price point.
Attauros Apparel combines vintage clothing and modern streetwear to create a unique aesthetic alongside one-off prints developed by the founder and a colour palette that can translate from season to season which will be its key drive and selling point. ‘Urban Playground’, homes in on skate culture and the DIY element that surrounds it. This is translated through the silhouettes, fabrics and garment details throughout the collection such as creative seaming and asymmetric hem lines.
MY WORK
PORTFOLIOS
Concept board for my FMP collection
Colour board for my FMP collection
Silhouette board for my FMP collection
Design development sketches for my FMP
Final shoot images for my FMP collection
Range plan for my FMP collection
Outfit detail board from my FMP
Final shoot images for my FMP collection
Mood board for my alternate collection
Colour board for my alternate collection
Coloured range plan for my alternate collection
Range plan for my alternate collection
Line up for my alternate collection
NG X SI mood board from my placement year
NG X SI range plan and line up
Shoot images from the NG X SI collection
NG X Maeve Reilly collection I designed
NG X Maeve Reilly range plan
NG X Maeve Reilly shoot images from my placement
DETAIL
I created a unique print for my collection
Although I specialise in Marketing, I was keen to develop my own unique print as part of my final collection. I used the movement of skateboarders from the images taken by photographer Leo Sharp. From these I painted brush stroke marks and digitised them to create my print.
I thrive on challenging and pushing my capabilities as a creative.
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