About Me
I’m Amelia, a Fashion Design and Marketing graduate from Northumbria
I specialise in women’s wear and print, utilising craftsmanship, texture and playful, patterns. I constantly look at different cultures and celebrate the handcrafted techniques which are used to embellish garments. Ultimately, when developing a collection, I aim to create graceful, feminine pieces which combine workmanship, longevity, and cheerful optimism.
Growing up I moved around the country a lot, experiencing many different places and environments, and despite a slightly nomadic upbringing, one constant I had, wherever I lived, was dance, which as well as teaching me discipline, exposed me to shapes, colour, flow and of course movement. So, movement in every form is a central, overriding theme running throughout my designs, connecting the journeys that I have been on and the people and places I have encountered, and things I have done on the way.
INSPIRATION
I am inspired by the asymmetry of life, specifically the irregularity of perfection and imperfection
This collection is influenced by a pivotal stage in my life when I had Scoliosis, (the curvature of the spine), causing a visible asymmetry of the human body. Fortunately, I have lived to love my imperfections, which have inspired me to focus on the notion of ‘Perfectly Imperfect’. I discovered that the Japanese philosophy of Wabi Sabi celebrates imperfection, and this has become a key influence for the collection.
As a follow-on collection, I focused on the inspiring Goze women, who were blind musicians who travelled around Japan. It’s about constant movement from one story to the next - a walking journey inspired by their travels. I have also studied the British contemporary artist, Hamish Fulton, who is a ‘walking artist’, who creates art from every walking journey he goes on. The follow-on collection focuses on soft drapery and floral graphic prints to reflect the movement of the artist and the traveling women.
MY WORK
PORTFOLIOS
Brand Board
Logo Development Board
FMP Concept Board
Colour and Fabric board
Print Board
Research and Development board
Research and Development
Research and Development
Print and Design Development
Print and Design Development
Print and Design Development
Print and Design Development
FMP Line Up
Range Plan
FMP Photoshoot
Follow On Collection Concept Board
Research and Development
Research and development
Follow On Collection Line Up
DETAIL
Combining screen printing with traditional smocking craftsmanship
As a print specialist, focusing on craftsmanship and texture, I wanted my collection prints to be a way of showing the feminine beauty of imperfections on voluminous, loud silhouettes, representing perfectly imperfect ‘scars’. The prints and colour scheme are inspired by vintage Japanese stamps, alongside florals taken from blue and white Japanese porcelain vases, coinciding with the philosophy of Kintsugi, by which broken things are put back together – perfectly imperfect. The collection is playful and whimsical, made up of elegant style details, such as smocking, lace and the manipulation of fabric. Yet it is simultaneously punctuated with bursts of colour and texture, volume and sculptural silhouettes, which together expresses the notion of perfect and imperfect. It overall highlights the allure of unevenness, sitting alongside, and balanced with, flawlessness.
“It is our imperfections that make us unique, and our uniqueness that makes each of us beautiful” (Kempton, 2018)
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