About Me
Andrew Prestage BA(HONS) Fashion Design Solent University
Andrew Prestage (They/them) is a graduate in fashion design from Southampton Solent University. They specialise in fashion theory and zero waste pattern cut gender neutral designs which are also size inclusive.
Research into the costume of ancient civilizations, who viewed the human body more abstractly and dressed in togas, capes or simple dresses, has inspired drape work on the stand. Drape, in combination with zero waste pattern-cutting and the use of drawstring to add adjustability and volume to garments, has created new and fluid, versatile silhouettes which allow all sizes and gender identities to wear and adapt the pieces to their size and preferred way of expressing their bodies without the looming sense of dysphoria gendered fashion can evoke.
INSPIRATION
The Human Body and a Blend of the Ancient and Modern
The identity behind Fluid Ideology focuses more on a feeling and mindset rather than a specific aesthetic the garments follow basic geometric shapes which is acheived through zero waste pattern cutting. These garments acheive their shape through drawstrings and alternate neck and arm holes which give a freedom to the wearer rarely acheived in most garments on the market even within plus size and gender neutral lines.
Fluid Ideology doesn’t follow any trends making the garments timeless. The outfits can be worn by any gender identity, size or age. The fabrics are mostly comprimised of high quality jersey, linin and cotton with a waterproof fabric on the reverse side to allow the wearer to adapt their garments to a wide range of climates. The adaptability extends to the reversable elements of all the garments where the wearer can decide to either stand out with bold swirling prints or plain colours to blend in.
MY WORK
PORTFOLIOS
Anon Photoshoot
DETAIL
Zero Waste Pattern cutting and the connection between the ancient and modern worlds
All of Fluid Ideology’s garments and accessories use zero waste patterns. Zero waste patterns have two main advantages over conventional patterns used in most garments. These being money saved from fabric offcuts and a reduction in textile waste. With both an environmental and financial crisis going on simultaneously zero waste pattern cutting is steadily gaining momentum in popularity. With this it can be all too easy to write it off as another fad in product sustainability. However, the history of zero waste pattern cutting is rich spanning many cultures, designers and garments. Af Klint was one of the true pioneers of the modernist movement being one of the first artists to turn away from traditional landscape and still life paintings which dominated art spaces during her early career. Her art explored the development of the human mind and body in keeping with the scientific discoveries of time, with psychology and sociology becoming new areas of research within scientific fields.
“Those granted the gift of seeing more deeply can see beyond form, and concentrate on the wondrous aspect hiding behind every form, which is called life” Hilma af Klint
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