About Me
Hi, I'm Anuska, a UWL graduate.
As a soon to be graduate (July 2022) majoring in Fashion Buying and Management, I have a keen interest in data and trend analytics which I have been able to pursue from live projects, internships and freelance work. I have a strong passion for ensuring all underrepresented communities are seen, advocating for size inclusivity and racial minorities.
For my major final year project, I wanted to centre my dissertation on the consumer experience of inclusivity in sizing within the luxury market. My project incorporated interviewing buyers, sizing and digital technology specialists and omnichannel experts. With technology rapidly evolving within the fashion industry, the luxury market has still yet to adopt more digital development that could help improve the consumer journey experiences.
INSPIRATION
Fashion should never be centred on the sizing label but on how the garment makes the consumer feel.
As a petite consumer, like many other consumers I have interviewed, fit has always been an issue when finding the perfect garment to make me feel confident. The inspiration for my work stemmed from listening to the needs of consumers and understanding how much they cared about this issue. I found consumers were happy to pay for a product that had the perfect fit and quality, thus resulting in stronger brand loyalty and improved brand ethos.
The final concept outcome was built for luxury fashion brands to address mixed messages being promoted, thus preventing greenwashing but creating a streamlined message that relates and connects to the next reach of luxury consumers. The delivery of the proposal helps luxury brands understand their consumers more and focuses on the benefits of their consumers by providing personal data to produce a plan for a "made to measure collection".
MY WORK
PORTFOLIOS
Dissertation Proposal
Dissertation Proposal
Dissertation Proposal
Dissertation Proposal - Part 1 of The App
Live Projects
Live Projects
Live Projects
Live Projects
Live Projects
Other Projects Completed - Girlfriend Collective
Other Projects Completed - Girlfriend Collective
Other Projects Completed - Girlfriend Collective
Other Projects Completed - Girlfriend Collective
Other Projects Completed - Girlfriend Collective
DETAIL
My Shape My Look
My Shape My Look looks into creating a brand extension proposal for Valentino, offering a new made to measure collection for denim trousers and blazers/jackets. Consumers who aspire to purchase luxury goods or have viewed promotional campaigns have highlighted the "out of touch" messaging, the lack of ownership of goods and the feeling of being unrepresented. This made to measure proposal highlights on ensuring that Valentino's new service is a size-inclusive. The proposal caters and targets consumers who may be petite, tall, have wide hips, or have other unique physical qualities that make it challenging to shop for themselves.In the portfolio, I have presented a Fit ID app that would store consumers' measurements. Additionally, Valentino employees will be able to input sizing demands that aren't being offered currently. New sizes can be added in future collections, as well as knowing the commodity that should be produced to generate more profit.
"Fashion For Everyone" - Anuska Thank you for viewing my portfolio; if you would like to view more of my work or discuss any opportunities, please feel free to contact me via LinkedIn or email.
Graduate Fashion Week in partnership with:
