About Me
Kingston University Fashion Design graduate
I regard my role as a fashion designer to be equal to the role of a visual communicator, wherein the vehicle of communication is clothing and its presentation.
Therefore, my approach to design considers notions of visual literacy and signification in order to allow for communication through garments. While incorporating visual principles into my work the notion of accessibility, wearability and creation of identity play an equally important part. I try to encompass a balance between familiarity, to increase reception/access to my work, and novelty, where I explore new concepts. Accordingly, I choose to work closely with archetypes, which act as templates for my experimentation.
INSPIRATION
My inspiration came from graphics in pictorial languages, visual literacy and accessible archetypes.
The motivation for this collection stemmed from the realization that lack of product information is a significant contributor to unsustainable consumption decisions. In response to this issue this collection focuses on treating clothing as a graphic language, without external context, where garments function as symbols that could have an allocated meaning.
My research started with analyzing Gerd Arntz’s graphics for Iostype, a pictorial language developed in the early 20th century. This led me to the book "A Primer of Visual Literacy" which served as a pivotal literary influence. It introduced the effects of fundamental visual principles such as contrast, color and shape which ruled my design process. The exaggeration of posture, a form of visual language, proved to be the most translatable principle applied to my designs.
MY WORK
PORTFOLIOS
Project Statement and Reference Imagery
Garment, Shape and Fabric Research
Posture Research and Shape Development
Jacket Research and Development
Hood Shape Development
Trouser Shape Development
Trouser Research and Development
Surface Development
Vest Shape Development
Knit Development
Print Development and Trial
Cap Shape Development and Fabrication
Waste-free, Rubber Footwear
Final Line Up
Lookbook Scan 1
Lookbook Scan 2
Lookbook Scan 3
Lookbook Scan 4
Lookbook (Catalogue) Scan 5
DETAIL
To increase the focus on the graphic outline of every garment all details and trims are concealed
With sustainability at the core of this collection, I explored the use of latex to substitute artificial, performative fabrics and create organic, waste-free footwear. All fabrics used for this collection were organic, donated from prior employers' deadstock or obtained through donations to the university. Each garment is constructed from a single fabric, resulting in a monochromatic and graphic silhouette. This deliberate choice of fabrication aims to enhance the figurative transparency of each garment, enabling easy categorization for consumers and facilitating recycling practices.
Accessibility and engagement is achieved where familiarity and novelty meet.
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