About Me
Darja Niurkiene - Fashion Creative Direction Graduate
Hello my name is Darja Niurkiene. I am a multi-disciplined creative specialist with a great passion for fashion research and communications. Applying my strong analytical and research skills, I create projects aimed at transforming the meaning of fashion as not only an aesthetic object but an essential social participant.
All projects created by me are the embodiment of a new vision of fashion and the expansion of its boundaries. Specialising in research, trend forecast reporting, and communications campaigns, I create projects that focus on innovations, sustainability, and the social aspects of our society. From the time I started my journey at university, I realised that fashion is a mirror of our community and can play a vital role in its development. Inspired by this idea, I continue to create works that would encourage everyone to become part of a fashion movement that changes our world.
INSPIRATION
Fashion should be accessible to absolutely everyone
The recent pandemic has permanently changed the course of many people's lives. Isolation and quarantine have become one of the most challenging time for people. One day, while talking with my acquaintances, I realised that many of them had faced mental health problems during this time. However, this topic is personal to them. I did some research and concluded that mental health common problem today. This inspired me to create a project that could express support to all those in need.
The project I created is an example of how the fashion community can become part of public life, allowing absolutely everyone to have a voice and self-expression. Aimed at supporting women in the UK who have experienced mental health issues, the project is a communication campaign that allows fashion to draw public attention to an acute problem. My project offers a creative solution and approach on how to attract public attention and change the symbols of support with a unique design.
MY WORK
PORTFOLIOS
Digital Advertising Campaign
Digital Advertising Campaign
Photoshoot for magazine "ORB"
Photoshoot for magazine "ORB"
Digital Advertising Campaign
DETAIL
Fashion is a form of art that reflects history and humanity.
All the projects I made while studying at the University were closely related to the topic of people and fashion. Fashion could not exist without people, as well as people without fashion. Fashion is a reflection of history, time, and humanity. We express our moods and emotions in the form of images and style. Humanity and fashion are an inseparable common whole. The main aim of my projects is to make fashion even closer to people and show the significance of this art for humanity.
"Fashion is only the attempt to realise art in living forms and social intercourse." —F. Bacon
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