About Me
Hi I'm Della, a Fashion Marketing (IND) graduate from the Uni of Leeds
I am a creative marketer, originally from Suffolk, with recent industry experience in Franchise Marketing of Consumer Products at Warner Bros. Discovery. My passions lie in creative communications, which can be manipulated to guide consumer behaviours, and make a real-world difference.
Throughout my time at the University of Leeds, I have thrown myself into as many creative projects as possible: from event-planning and delivery for the Leeds RAG (Raise and Give) Fashion Show in my second year, to contributing ideas which have shaped global marketing campaigns during my placement year at Warner Bros. Discovery. Following the completion of my final year, I am now seeking exciting opportunities to apply my knowledge, experience and passion for creative promotions and experiential marketing.
INSPIRATION
My inspiration stems from hearing about my mum's experience of the menopause
Female-centred issues have always been an interest of mine. Following a conversation with my mum who has been through the menopause, it became clear that this key life stage is one that has been over-looked, under-reported and stigmatised throughout history. My mission within my final year communications project, therefore became to both physically and emotionally empower the middle-aged female consumer, and spread the message that female health extends beyond fertility.
Market research revealed that sleeplessness is the most-widely felt menopausal symptom, so this is the symptom that my concept brand, Rest Assured, addresses. Sleeplessness particularly affects women's success within the workplace, as it is the root cause of other inhibiting symptoms such as brain fog, which can ultimately lead to failure at work. Rest Assured's product and communications strategy brings together like-minded women, and provides personalised sleep aids which allow them to succeed at work.
MY WORK
PORTFOLIOS
Our Brand Values
The App
The App
The Supplements
Target Consumer
Primary Consumer Profile
Campaigns
Campaign 1
Guerilla Marketing
Print Advertising
Channel 4 Documentary
Campaign 2
E-Communities
Events Series
The Experts
Campaign 3
Teaser Posts
The Magazine
Facebook Video Content
DETAIL
Introducing you to Rest Assured
Introducing Rest Assured, the sleep solutions brand which is committed to improving the experiences of menopausal women, both inside and outside the workplace. Our aim at Rest Assured is to physically and emotionally empower professional women who are suffering from sleeplessness as the main inhibiting symptom of the menopause. At Rest Assured we understand that sleeplessness is a complex issue, that requires both the physical and mental sides to be addressed. This is why our multi-faceted product offering consists of scheduled supplements, to enable you to rest at night and focus during the day; a digital meal plan, which combines foods high in ‘sleep-nutrients’ to take the stress out of eating; and a female-centred forum to provide peer support from women encountering similar struggles. It is this phygital product offering which differentiates us from our competitors, and enables our products to fit seamlessly into your schedule.
It is time that we start celebrating the joy of middle-age, because female health does not start and end with fertility.
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