About Me
Hi! I'm Ed, AUB Fashion Comms Graduate & Founder of Salvage Collective
Salvage Collective is a non-profit workshop and re-sale project offering an ethical, circular alternative to fast fashion. It addresses the environmental impacts of over-consumption and hidden waste of garments donated to charity organisations.
Hi, I'm Ed. I specialise in digital branding and graphic illustration. I recently established a not-for-profit that promotes circular fashion. The projects I work on aim to spark conversation and actively contribute to social change. Throughout these collaborative and personal projects, I've developed my style, which is expressive, playful, and fluid. It is heavily influenced by my planning process. Each design I create is like a page in a sketchbook, intermingled with explosions of colour, collage and annotation. The work I do as a designer is driven by a passion to create a better future.
INSPIRATION
Not All Charity Shop Donations Reach The Shop Floor...
Society has moved on from ideals of repair and reuse to a throw-away culture. The likelihood of replacing an item has increased significantly, largely due to impulse rather than necessity. We need to reteach creative skills and build meaningful connections with the things we wear rather than sending waste overseas to restore a sustainable, circular culture. Most clothing donations to charities are sent to third-world countries like Ghana, where around 40 per cent are discarded on arrival.
Human and environmental exploitation can be ended by changing our consumption habits, beginning with this project. Participants are often required to bring clothing to workshops hosted by other organisations, or they may provide virgin garments. Salvage Collective recycles garments from charity shop rag bags - clothes discarded due to imperfections such as holes, stains or light marks - Audiences learn how to change their consumption habits through creative practices, and actively keep garments in a loop.
MY WORK
PORTFOLIOS
Salvage Collective Synopsis
The Reason
Consumer Profiles
The Initial Concept
Original Journey Of Rags
New Journey Of Rags
Logo Development
Logo In Use
Colour Palette
Brand Assets
Visualisation
Social Media
AUB Thrift Fair
Kapada Vintage
Kapada Vintage
Talks With Industry
Pen Makers Live Brief
Vans x Size? Live Brief
Closing Page
DETAIL
I still make mistakes, but this project provides a platform for change and a means of doing so.
Salvage Collective educates consumers about the impact their consumption habits have on the environment and the people who make the things we wear. To do this, I had to educate myself first. I can openly admit that before the creation of this project, I was ignorant about the way I viewed fashion. Although I was aware of the issues, I lacked the knowledge or the opportunity to change them. Collaboration with local businesses and the expansion of the project's community has allowed me to explore various ways in which fashion garments can be kept in the loop and I am proud to say I am now taking full responsibility for the ways in which I consume. Much like the project's audience, I still make mistakes, but this project provides a platform for change and a means of doing so.
The most sustainable garment in the one already in your wardrobe - Orsola de Castro
Graduate Fashion Week in partnership with:
