Ella Clow is an aspiring womenswear designer who Specialises in contemporary and luxury fashion. Over the past three years studying at AUB she has built an in-depth portfolio of work which includes skills in garment construction, digital design, print work and knitwear. Skills which are shown in her recent FMP collection.
Imagery and Retold stories from my heritage sparks found memories and help me to create a modern narrative in my designs. I find myself to be at my most creative when completing projects that are personal to me and am heavily inspired by close friends and family. Their everyday lives are relevant to my creativity and provide meaningful concepts that I enjoy experimenting with and pursuing within fashion. Memories created with my grandfather influenced the concept for my FMP.
INSPIRATION
Grandpa grew up in an era where Britain led the world in manufacturing. Textiles and engineering were some of many industries that millions of workers everyday clocked in and out on different shifts. Day shifts and night shifts, people in Britain worked around the clock to produce goods that were exported globally. Garments were robust, fit for purpose and influenced British culture heavily at the time. As time moved on, different opportunities presented themselves to the next generation.
A shift from one generation to the next; Much like the shift of my Grandpa's possessions to my mother and then to myself. I took these possessions and used them to create a time capsule of my grandfather's working life. Technical drawings from working at Rolls Royce, Tools and old photographs shaped the design and inspiration of my collection. Each piece is designed to be luxury and timeless where they can be shifted down to the next generation, much like my grandpa did with his special items.
DETAIL
Working from home during the pandemic meant students such as myself had to find new ways to be creative in what felt like a claustrophobic environment. What initially felt fatel for my creative degree turned out to be a positive and productive experience. It unexpectedly gave me the opportunity to learn in greater depth how to use modern technologies. The use of CLO3D has enabled me to be inventive in a way I had not expected. It provides the opportunity to imagine all manners of fashion in new ways whilst also being a package that will safeguard the industry in the face of the considerable environmental challenges it faces. Working both digitally in CLO3D and manually through toiles became an interesting bridge within my project and I found myself to be much more efficient and sustainable. above all, what I take from my studies at AUB is the certainty that it is a changing industry and one myself and my generation will have to lead.