I’m a creative director/producer based in Bristol. I’ve worked on large scale campaigns and editorials from live industry briefs as a production team leader. I'm a well rounded creative with proficiency in an array of Adobe softwares and experience in each stage of image creation, from the start to the finish of a project.
I've studied fashion communication for 3 years now, and become a versatile and ambitious creative as a result. I'm raring to enter a professional setting - finally transferring my diverse skillset in image making and direction into a career in fashion, so my degree can finally start paying my rent!
INSPIRATION
Shooting models separately from locations started with an editorial I produced as a brief from TANK magazine. We chose to shoot this way to give the whole editorial a less realistic feel, and so we could play with the scale of our models. I took this way of working forward because I love the idea of not knowing if an image is real or fake, and what you can get away with making in a fabricated reality.
Whilst I don't exclusively work with compositing, I like to work this way as much as possible. Placing models in places that don't exist gives me room to make narratives that can't exist - I can tell stories that aren't bound by budget and physical locations. It's not only a more creative way for me to work, it became a more practical and resourceful one too.
DETAIL
From the ground up I sought to create a film centered around the theme of travel for Tyler, the Creator fashion brand, GOLF le FLEUR*. The film had zero budget, which was both the main challenge and inspiration for the film - leading me to the simple concept of a young man daydreaming of a holiday. Using a green screen was a creative and a practical decision. By putting the main character physically in different places, he would no longer be dreaming of being there, he would simply be there. Editing together a dream scape puts the viewers in the shoes of the main character, taking them into his daydream, and allowing them to daydream, too. This film was nominated for Graduate Fashion Week's Moving Image in Fashion Award.