Im a menswear designer looking to distort and reshape traditional British tailoring using innovative creative pattern cutting techniques, print and textiles applications and styling. My goal is to bring an avant garde twist to conventions found in classical menswear.
My design process is a representation of is an iconoclastic look into what fashion can be. With an approach to distorting British menswear conventions with routes firmly grounded in essential menswear and tailoring.
INSPIRATION
My inspiration has stemmed from the first anti fashion designers and their take on quiet luxury and and refined garments. Taking traditions and essential clothing and twisting and distorting it not only appeals to my design language but also to my personal manifesto and sentiment. My aim is to create garments that appeal to an audience of iconoclasts and I aim to use the distortion of traditional garments as a metaphor for a more generalised want to distort tradition to every sense of the word.
Inspiration also stemmed from the rave scene. A scene I have been a part of throughout most of my formative years. The rave scene represents to me unity, youth and a universal want to dissociate from reality. This want to disassociate in itself is rebellious. Whilst the world ticks on outside, some people just want to dance. Raving has allowed for a new form of community and communication Conversing through dance, body language and hand gestures. The rave scene represents blissful rebellion from hegemony
DETAIL
Wanting to distort traditional plaids and emphasise key words the rave scene connotes, like heat. I used my colour pallette to make a unique plaid and distorted the print. I also used heat reactive screen printing ink to emphasise the distortion and heat of a rave.