About Me
Hi I'm Greta, Fashion Design Graduate from AUB
As a Lithuanian living England I want to showcase the best part of me - my heritage. It’s easy to forget your roots when living abroad, especially if you aren't surrounded by people with similar backgrounds. That is why I wanted to showcase my country's history and embrace the vivid Lithuanian culture.
The hard past had its influence on Lithuanian generations and their style and way of life. Losing their freedom and being overpowered by a ruthless force makes people feel helpless and scared. Combining Lithuanian heritage and craftsmanship into contemporary tailored garments, my collection seeks to empower its wearers, make them feel confident and strong through exaggerated proportions.
INSPIRATION
Brutalist view
I wanted to create a contemporary collection inspired by the architectural style of Brutalism and its meaning to Lithuania. The collection raises awareness to Lithuanian history under the brutal Soviet occupation from 1940 to 1990. During that time, Lithuanian language and culture were oppressed and criminalized. With the Soviets gone, the country was left with concrete reminders of the past that remain till this day. My FMP draws inspiration from brutalist buildings in the capital of Lithuania.
The garments are structured with a mixture of tailoring and textiles to create masculine silhouettes with exaggerated proportions, that represent massive brutalist structures. Designs eliminate curves and any shaping of the body to fit in with this architectural style. Impenetrable materials, such as wool, knit and heavy cotton represent longevity. Bright colour palette provides a fresh take on bland brutalist compositions and reflects today’s trends.
MY WORK
PORTFOLIOS
Concept Board
Concept Development
Design Development - Knitted Top
Design Development - From Clo3D to a Toile
Design Development - Jacket
Design Development - Shirt & Dress
Colour Exploration based on cinema
Fabric Board - developed using fabric dye
Textile Development
Knitwear Collages
Final Illustrated Line-up
Final Clo3D Line-up - Front
Final Clo3D Line-up - Back
Look 1
Final Outcome
Look 2
Final Outcome
Look 3 - Final Outcome
Look 4 - Final Outcome
DETAIL
The power of knitwear
Amidst the formidable grip of the soviet regime, knitwear emerged as a stylish weapon against conformity and became a beacon of individuality. Knitwear took on a new dimension with their bold textures and oversized silhouettes, mirroring the imposing nature of the concrete buildings that surrounded daily life. The key element of this collection is heavy knitwear following the block of flats pattern built during the Soviet time. The knitwear is designed to transform from heavy to light in one garment. The knitted patterns are joint with wool to enhance the structural transformation featured in all the looks. Bright colour palette provides a fresh take on bland brutalist compositions and reflects today’s trends. It was developed using different combinations of textile dye, representing freeing from oppression and embracing lively Lithuanian culture.
"Fashion is part of the daily air and it changes all the time. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." - Diana Vreeland.
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