Holly R. New

Contact:
hollyrnew.hrn@gmail.com
University/School:
Arts University Bournemouth
Location:
Bournemouth
Specialism:
Award NomineeFashion DesignFashion TechnologySustainabiltyWomenswear
About Me

Pushing the boundaries of fashion through VR, AR and AI.

As a digital fashion designer, I use VR, AR, and AI to create innovative, sustainable fashion designs. I'm dedicated to pushing the boundaries of creativity through technologies like CLO3D, Lectra Modaris, Blender, and Twinmotion. My exploration of new technologies in fashion design is fuelled by a deep curiosity about how things function.

I possess a strong ability to integrate my fashion expertise with technological innovation. My dissertation focused on utilising AI to streamline production for designers, leading to Project 12:01, where I leveraged VR and AR for garment creation and print development. Currently, I am pursuing a master's degree in Digital Innovation and Fashion, with a focus on creating entirely virtual garments in VR and then reverse engineering them into physical forms. My work pushes boundaries in digital fashion, sparking excitement for the industry's future and sustainability.

INSPIRATION

Introducing Project 12:01 – a visionary fusion of sustainable fashion and cutting-edge technology.

Through pioneering virtual design and prototyping methods, this collection redefines the fashion landscape, offering a glimpse into a more sustainable, reactive, and innovative future for the industry. Inspired by the graceful movements of dancers, Project 12:01 seamlessly blends day and night wear, transcending conventional boundaries.

Each piece embodies fluidity and innovation, driven by digital design methodologies that defy physical constraints. The collection showcases intricate digital sublimation prints on lightweight mesh fabric, creating vibrant dresses that celebrate the beauty of movement.Ground breaking pattern methodologies and garment conception techniques lie at the heart of this collection, pushing the boundaries of digital design and the capabilities of virtual reality within a fashion space. Through the lens of virtual

MY WORK

PORTFOLIOS

DETAIL

The beauty of the real.

In the art of pole dancing, there is a synergy between body and attire, it is an expression of grace and strength. Each sway, spin, and extension is a canvas for self-expression, as the dancer's movements breathe life into the fabric they wear. In this dynamic interplay, pole dancing transcends mere physicality, evolving into a powerful form of artistic expression that celebrates the beauty of movement, both within and without. I wanted to share with you a little snippet of my final project work: a video showcasing my final physical dresses inspired by the idea that 'the person is the pole, and the clothing the dancer'.

Fashion without innovation is like a cape without a superhero – utterly pointless!
Award NomineeFashion DesignFashion TechnologySustainabiltyWomenswear
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