About Me
Hi I'm Holly, a Fashion Design & Marketing graduate from Northumbria
Gender neutral designer with a strong focus on surface textile. My approach to creating takes dead stock materials and reignites them with hand crafted techniques, fabric manipulation, and print. Inspired by feeling and experience, I use these mediums to convey a narrative.
Design that provokes questions and sparks conversation through the impact of going against the grain is at the forefront of my philosophy. I have developed a range of experimental techniques over my time at university to form a foundation of my design process, building layers to create depth and intricate texture an outlet of self expression and diversity. Throughout my process I am most considerate of the construction and weight of the fabric, as that plays a huge contribution to my approach with the experimentation stage.
INSPIRATION
The juxtaposition of civilization
Growing up in a working class society in Teesside, it's clear that attitudes of small town mentalities are still very much present. Due to spending more time at home in quarantine through the pandemic, having conversations with peers and viewing social media regarding issues in the media, a new voice of a generation needs to be heard in order to flip the switch for progression. I created the brand 29 as a voice for celebrating your own identity, established from the 29 postcodes in the Teesside district.
A celebration of culture, the capsule collection 6680 conveys the journey in kilometers between Teesside and Dammam, Saudi Arabia. In 1969 my grandfather took a chance to escape the rat race of this mentality and emigrate to a country with no idea what to expect, with my grandmother and mother in tow. Reshaping their futures and my own today, by sharing their experiences and passing down values to myself for generations to come. Using my family heritage and experiences as a source of inspiration.
MY WORK
PORTFOLIOS
FMP BRAND CONCEPT
CONCEPT RESEARCH
CONCEPT RESEARCH
CONCEPT RESEARCH
PRINT DEVELOPMENT
PRINT DEVELOPMENT
CYANOTYPE EXPERIMENTATION
FABRIC MANIPULATION RESEARCH
SAMPLING
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
RANGE PLAN
LINEUP
PROMOTIONAL IMAGERY
LEATHER ACCESSORIES CONCEPT
LEATHER ACCESSORIES CONCEPT DEVELOPMENT
LEATHER CONCEPT DESIGN DEVELOPMENT
DETAIL
29.6680
Using original cine film my grandfather shot of their life in Saudi Arabia juxtaposed with my own footage shot in the industrial landscape of Middlesbrough, the narrative takes a celebratory lead of both culture and upbringing. Closeminded issues stem from the family home and to phase these out we believe raising awareness through educating is crucial. As a brand, we aim to shake gender stereotypes and help change the small-town attitudes of places, like Middlesbrough, who have this mentality engrained in them. Delivering our strong message through conceptual design, depicting the act of movement through engineered silhouettes.
BE UNAPOLOGETIC
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