About Me
Hey! I'm Joe, a fashion coms student from Bristol UWE
Young, pragmatic dynamic and creative with a strong concept-driven approach to visual communication. As a creative, I have explored multiple disciplines both creative and business orientated, practical skills within photography, videography, art direction, strategy and marketing.
I have an interest in progressing in creative ideation and it's execution, with an ambition to become a creative director. My vision is to create work that is new and engaging, which presents solutions and narratives for brands. I have previously interned for NOWNESS and Luca Hamers, gaining skills which are invaluable to me at this stage of my journey. I now do freelance work alongside my studies. Outside of work, I box competitively, try to travel as much as I can and consider myself somewhat of a film fanatic.
INSPIRATION
My inspiration comes from my enviroment, and my vision of what the future could hold.
I try to imagine what my world could look like, 5, 10 years in to the future, and by that I don't mean the world that we all live in; I consider my style as its own world, slowly building its identity as I keep creating. With careful consideration of casting, styling, shots and themes, everything all leads back to me as a creative and person.
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MY WORK
PORTFOLIOS
Nasir Mazhar
Emil for COTTWEILER
Emil for COTTWEILER
Arvind for COTTWEILER
Watch Over Me
Wilden for Paria Farzaneh
3D Scans - Diesel
Stone Island
Stone Island
DETAIL
COTTWEILER - FURUSATO
A conceptual omni-channel campaign acting as a bridge between the digital and physical world as COTTWEILER discovers the future lands where they belong. With an aim to reestablish COTTWEILER as a leading name within the international markets, achieving this through collaborations with past partners and brands to help execute our creative solutions. Our proposal offered 4 conceptual stores set up in London, Berlin, Seoul and Brooklyn each with their own tailored content and events. We also suggested an option for customers who purchased an outfit to be 3D scanned in store in their COTTWEILER garment and to be placed on one of the exclusive backgrounds; this digital asset was then there’s to use and share. Other marketing solutions included brand partnerships with the likes of BOF and SHOWStudio, as well as OOH activations, a new ECOM platform and much more strategy.
Just an observer who's seen enough.
Graduate Fashion Week in partnership with:
