About Me
Hi, I'm Katie- A Stylist and Digital Designer.
Meet Katie, a dynamic fashion branding and communication graduate specialising in styling, graphic design and marketing. With a keen eye for aesthetics and a deep understanding of consumer behaviour, her work bridges the gap between business analysis and visual design.
Throughout this final project, I've explored business innovation and graphics from the realms of UI/UX design, brand strategy to device prototypes. Although I hope to explore fashion styling in the industry, the past three years have enabled me to understand the complete components that make up a brand. Throughout the course, my work has employed themes of sustainability and personal identity whilst networking via styling collaborations.
INSPIRATION
In a world of constant trends and content, lacks the beauty of simplicity.
2b frank is a digital platform driven with the purpose to make secondhand shopping more accessible and inviting for Gen-Z consumers. It is a solution to the unequal balance of e-commerce technologies between fast-fashion shopping and secondhand resale. 2b frank collaborates with the leading resale sites like Depop and eBay to revolutionise the user experience. Catering to Gen-Z's preference for instant gratification, the concept embraces modern intelligence and technology as a greener tool for good.
45% of shoppers say that one of the main deterrents from shopping secondhand more comes from the difficulty in finding an item they like. No longer should shopping sustainably feel like finding a needle in a haystack. Through entirely relying on an image-based search engine, 2b frank provides a simplified, efficient, and eco-friendly solution for today's conscientious shopper.
MY WORK
PORTFOLIOS
2b Frank Synopsis
Customer Journey Proposal
2b Frank Branding Moodboard
2b Frank Product Moodboard
Desktop Website Prototype
2b Frank Promotional Video
2b Frank Business Model
Exploring Contextual Trends
Primary Research for project
2b Frank Consumer Profile
2b Frank 5 year Business Plan
Promotional Strategy
Styling for image-making
DETAIL
Immersing image-search technology into the secondhand resale market.
The platform adopts a central image-search AI database which allows users to search for an item across multiple resale sites simultaneously. 2b Frank's business model includes being a certified B-Corporation. 2b frank will reflect efforts to adhere to high social and environmental performance. As a B Corporation, 2b frank would be able to focus it’s financial gains by giving back to the community through investing in technological advances to make secondhand e-commerce accessible to all populations.
Buy Less, Choose Well ― Vivienne Westwood
Graduate Fashion Week in partnership with:
