Louis Lamb-McPherson

Contact:
louis.lambmcpherson@gmail.com
University/School:
University of the West of England
Location:
West England
Specialism:
Award NomineeFashion ImagePhotographyStyling
About Me

Fashion image maker and stylist.

I am a photographer and stylist, my creative practice is a visual expression of how I interpret the world. I try to allow myself to be inspired by as much of what I see as possible, with an aim to form new connections between topics such as outdoor fashion and football to create unique work that’s driven by innovative concepts.

I place large importance on post-production to further develop and realise concepts. I create images in the context of self-initiated projects, editorial for fashion publications and content creation for fashion brands through live briefs.

INSPIRATION

Nostalgia, outdoor fashion and football.

My experience in outdoor fashion retail is what first prompted my interest in the sector, being most inspired by how a garment’s function gives it purpose and finding beauty in that functionality. My practice surrounding football comes from a desire to highlight my interpretation of how I see the sport. I believe there’s an opportunity to celebrate the nuances of the professional game and this what I aim to create work around.

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MY WORK

PORTFOLIOS

DETAIL

ANTI-FUNCTION

This self-initiated project re-imagines football equipment and where the game could be played, visually exploring what “anti-function” could look like in outdoor fashion and football uniform.

"Art should not be delivering a report on reality, but should be looking at what's behind something." - Andreas Gursky
Award NomineeFashion ImagePhotographyStyling
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