A creative director with an obsession for unpacking clichéd narratives. Providing her with endless inspiration to unravel beyond surface level. She uses creative styling as a powerful tool to produce editorial yet sensitive visuals packed with tactility and emotion to reveal a deeper meaning upon second look.
Her work often explores the theme of community, with a particular emphasis on both female empowerment and her Irish heritage. Infusing her personal life experiences into each project, she captures genuine emotions and prioritises evoking an emotional response and fostering introspection about childhood.
INSPIRATION
‘Scéal’ is a personal project looking into my Irish heritage. A forgotten heritage dominated by my English upbringing. The recent loss of my Granny sparked an innate need to reconnect with my roots. While the monumental events of Ireland’s history have receded into the annals of the past, the stories passed down from generation to generation vibrantly live on.
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DETAIL
This film is an investigation into the crux of what ties the Irish community together, delving into universal themes and experiences shared by individuals with Irish heritage. The film dissects broader narratives while also incorporating intimate moments that hold personal significance to the director. Through these scenes, the film maintains a respectful approach towards the audience, emphasising that it reflects the director’s unique perspective and acknowledges that there is no singular experience of being Irish.