About Me
Hello, I'm Molly! A Fashion Media & Promotion graduate from UCA
Molly is a Fashion Media & Promotion graduate, who specialises in Creative Direction for Editorial, based in Canterbury, Kent. Molly’s forward-thinking and attention to detail, combined with her well-researched and captivating concepts, continuously expresses her appreciation and consideration to the past, present and future of fashion.
For my final major project, I focused on fluid-fashion, meaning “clothing that refuses to belong to one gender or genre”. I used my skillset of art direction, creative writing, styling, editing and content creation to create a fluid-fashion magazine, outing the traditional ‘womenswear’ and ‘menswear’ labels, and allowing true self-expression and individuality to be at the forefront of my magazine, specifically referencing toxic masculinity and the lack of space and representation there is within the fashion industry.
INSPIRATION
Is genderless fashion the future?
"Why would you live by the rules that stop you being who you truly are? Everybody sees the world in a different light and you have the right to break the mould, live the that way you want to live and be who you want to be". Inspired by the younger generation who dissociates with the norms of society, and puts their true self-expression, identity and individuality first.
Specifically referencing the past, present and future of fluid-fashion, the involvement of brands, designers and celebrities of today, as well as, having the opportunity to speak with those within the industry, to gather their thoughts, feelings and experiences on the topic, to help influence, create and feature within my magazine. Also, taking inspiration from the words written by small-scale, gender-fluid poets, of today, to create my fashion editorials.
MY WORK
PORTFOLIOS
FRONT & BACK COVER
COLOUR PALETTE
EDITORIAL SHOOT #1
EDITORIAL SHOOT #2
EDITORIAL SHOOT #4
EDITORIAL SHOOT #5
WEBSITE & APP
BRAND IDENTITY PRISM
BRAND ONION
7P'S
5E'S
SWOT ANALYSIS
READERSHIP
DETAIL
Who Says...
Who Says... is a British monthly fluid-fashion style magazine, celebrating all gender identities, covering various topics on fashion, lifestyle, beauty, culture and runway, produced both print and digital. A magazine curated that pushes the boundaries on gender expression, specifically eliminating the menswear and womenswear binaries, and the stereotypes they may carry, and allowing self expression, true identity, freedom of choice and freedom of being, to eternally be at their core value. Who Says... creates a community of like-minded individuals, free in their ability to think, feel, act and most importantly, be. A space in which one can express themselves without fear of judgement. Who Says... incorporates a colour palette that's minimal, a youthful freshness and inclusive to all, whilst keeping up with the latest trends and styling, shown accessible to all.
"Fashion should be liberation rather than imprisoning the ego," - Alexander McQueen.
Graduate Fashion Week in partnership with:
