About Me
A Fashion Media & Marketing Graduate from Arts University Plymouth
I am a Social Media & Marketing Specialist with a high level of dedication to my work. I focus on developing marketing campaigns that revolve around the customer's needs, creating captivating content for social media platforms and advertising whilst keeping up-to-date with the latest industry trends.
After my 3 years at Arts University Plymouth developing my knowledge of branding and marketing I decided to develop a new fashion brand for my Final Major Project. twenty4seven is an eco-conscious brand that blends together casual and sophisticated style, for every body shape, offering up-to-date and comfortable apparel that can be worn for any occasion. The development of the brand lead me to create an in-depth launch marketing strategy focusing on budgeting, social media marketing, influencer marketing, PR, email marketing, media and communication.
INSPIRATION
My initial inspiration started with my own love for comfortable clothing, especially tracksuits.
I recognised the appeal for a touch of sophistication and the ability to effortlessly transition from casual to smart while remaining comfortable. As an individual with a curvy body and a lifelong struggle to find clothes that fit my unique proportions, I knew first-hand the frustration of garments that didn’t accommodate my waist, hips, and thighs simultaneously. I embarked on a mission to create a brand that would redefine comfort and inclusivity in fashion, allowing twenty4seven to be born.
twenty4seven's mission is to empower customers to look & feel confident in any setting. Committed to offering up-to-date designs that are both comfortable and versatile, allowing customers to easily transition from day to night, work to play, and everything in between. With a goal to create a community around the brand & provide an exceptional shopping experience, exceptional quality, timeless style, and personalised service, helping customers express their unique personalities with ease and authenticity.
MY WORK
PORTFOLIOS
Computer Mock-up of twenty4sevenuk.com
iPhone Mock-up of twenty4sevenuk.com
Launch Campaign Objectives & SMART Goal
365 Core Collection CADs
6 Week Launch Marketing Timeline
@twenty4sevenuk Instagram
@twenty4sevenuk Instagram Content
@twenty4sevenuk TikTok
Core Jogger Trouser Detail Product Shot
Customer Profiles
PR Pack
Email Marketing Mock-ups
Yearly Budget Plan
Individual Model Shots
Core Jogger Trouser Product Shot
Core Crewneck Sweatshirt Detail Product Shot
Colour Variation Shots
Press Release Example
Primary Logo, Secondary Logo, Slogan
DETAIL
twenty4seven
I yearned to create a brand that would cater to individuals like me, who appreciate the versatility of fashion and seek to effortlessly transition from formal occasions to more relaxed settings without compromising on style. Through countless hours of research, exploration, and experimentation, I embarked on a creative endeavour to find the perfect balance between sophistication and casualness. Staying true to my own aesthetic whilst also catering to the target audience has been the core of creation for twenty4seven.
"A women is never sexier than when she is comfortable in her clothes"- Vera Wang
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