About Me
I'm Natalie, a Fashion branding and communications graduate from AUB.
I am a creative individual as my practice involves a range of features that include social media content creation, styling, and photography. I find that my inspiration is my culture and heritage as it is something I am proud of represents who I am.
I believe it is an important feature to have originality and authenticity in my work. My goal is to make sure my work makes clients feel inclusive and valued. I want to leave a good and positive mark of my work and work ethics with the clients. My projects are accessible, approachable, collaborative, distinctive and traditional but modern as the same time.
INSPIRATION
I am proud of my Arab culture, I want to encourage others abroad to embrace theirs
I find that my inspiration and motive always lead to my culture and heritage as it is something I am passionate about and represents who I am. Jandali is a social campaign celebrating and appreciating Arab culture. It is a welcoming space bringing traditions and customs into the spotlight to be seen and revalued. The campaign is a creative reinterpretation of Arab culture, where we can get rid of misinterpretations, obsolete ideas, and any negative image there is on Arabs and the culture.
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MY WORK
PORTFOLIOS
DETAIL
This photoshoot is to try and represent the deep styling traditions of our culture.
The aim is to shine light on Arab culture to inspire the western world and embed our traditions through a contemporary exploration whether it being traditional wear or lifestyle. As an international student living abroad, I noticed how some people were trying to hide away their culture, so this campaign will encourage them to be proud of their distinguished cultural heritage and bring them onto the spotlight with a refreshed view.
Replace the fear of the unknown with curiosity
Graduate Fashion Week in partnership with:
