About Me
Hi! I’m Natalie and I’m a Fashion graduate from Coventry University.
Natalie Evans is a womenswear, childrenswear and costume designer, specialising in sustainable, story-telling design. Her creations are grounded in historic research, using modern-day cultural events to contemporise them, raising awareness of the social, economic and environmental issues she is passionate about.
During my three years studying Fashion and a year out in industry designing for The Walt Disney Company, I discovered a real passion story-telling design and how it can be used to make positive changes to the industry. I am a positive, highly motivated and organised fashion professional with a commitment to pursuing a career in Apparel and Costume design. I have a particular love for print and graphic design, following my CertHE in Fashion Branding & Communication, and enjoy providing the most innovative design outcomes I possibly can in the rapidly-changing sustainable design industry.
INSPIRATION
My project’s inspiration comes from our current consumption-driven, wasteful society.
‘Immoderation’ is a womenswear apparel and accessories collection focusing on our consumption-driven, wasteful society, inspired by Marie Antoinette’s 18th century fashions. This punk-baroque, extravagant collection is sustainably-sourced and constructed to highlight the urgency to step away from lavish lifestyles and its detrimental effects on the environment and mental-wellbeing, focusing on little to no-waste pattern-cutting, ethically printed fabric, second-hand materials, and upcycling.
The overall message of the collection is ridiculing the eighteenth century excessive society (which has become once again popular through shows like Bridgerton), and reflecting how the current cost of living crisis has excavated a growing wealth inequality, with the rich getting richer and more wasteful. I wanted to ridicule our fast fashion society, whilst also showing real ways garments can be constructed sustainably, and worn in versatile, transformable ways to maximise wearability and longevity.
MY WORK
PORTFOLIOS
'Immoderation' Customer Profile
Project Mood & Themes
Colour & Texture Inspiration
Corset Development
Trouser Development
Sleeve Development
Accessory Development
Ceramics Print Development
Versailles Print Development
Punk Antoinette Print Development
Final Print Designs
'Immoderation' Initial Lineup
Collection CADs
Garment Construction
DETAIL
Multi-wearable, functional, story-rich design ensure each garment’s care and longevity.
The collection is mix-and-match to ensure versatility. The corsets are fastened with ribbons to give an inclusivity to the collection. The skirts and trousers focus on being worn in different ways to create fresh looks, through curved drawstrings, utility straps and zips. The sleeves and accessories are all attachable, using elastic and ties and the patterns have as little seams as possible (i.e. the bolero body is all one piece) to avoid fabric waste. The aim is to show that through little/no-waste patterncutting (i.e. having the waistbands, bias, and main pattern pieces as rectangle in shape as possible), sustainably printed fabric and using fabric scraps, these voluminous looks can be achieved sustainably. Lampshades and heritage cutlery were sourced to create some unique maximalist jewellery for the collection, whilst the prints are upscaled, inspired by the public’s dislike of Marie Antoinette and her materialistic behaviour, featuring the collection’s rebellious punk undertones.
“[Consider] waste as a feedstock for new designs in which textile waste is masked and revalorized, with the designer acting as a conjurer to make new goods from old.” – Carla Binotto & Alice Payne
Graduate Fashion Week in partnership with:
