Rosie Stewart is a graphic designer who specialises in illustration and print design. Her style showcases a fluidity between physical and digital design disciplines. She strongly believes in celebrating the bespoke nature of hand-drawn design elements whilst diversifying her skills to produce innovative outcomes to meet digital trends and evolving processes.
I have always been a true multidisciplinary creative, yet I feel I have truly found my place in the design industry thanks to my degree in fashion graphics. The last 3 years have allowed me to take my two strongest passions, fashion and design and develop them into a diverse skillset. Including illustration, print and packaging design, editorial work, branding, social media, digital media and 3D fashion. I have been developing my personal brand and art style through freelance design work as well as gaining experience in editorial roles with Carbon Magazine and print design for Levi Strauss.
INSPIRATION
Fashion to me is nostalgia as well as it is innovation. When I think fashion, I think of growing up and my mum taking me to Liberty London and bringing home copies of Vogue. Fashion is catwalk, it is high street, it is art. It was important for me to embrace and celebrate London fashion within my final major project, whilst exhibiting my illustration capabilities.
As part of this project, I proudly created an illustrated coffee table book based on a fashion lovers walk through London. This book was created to promote the services of PaperDoll Studios, an illustration library allowing the user to easily combine elements of hand drawn illustration with digital ease. Ideated in response to a gap in the market, a demand for the illustration industry to modernise. Adding personalisation through illustration within the rapid adoption of digitalisation in brand marketing.
DETAIL
I feel this way, as from the ideation to completion of my final major project it has become clear that illustration is such a powerful tool. Illustration allows creative freedom of concepts outside the realm of reality. The time I have spent producing the outcomes within my final major project has allowed me to reflect on myself as a creative and understand that this is the reason my passions lie within the medium. I feel my style is continually evolving but my process stays consistent. I begin a sketch with charcoal and watercolour for a base of colour, deepening with ink. To add more vibrancy and definition I layer coloured pastel. Once i am happy with the composition. I scan my illustration to add hand drawn digital layers, outlining my original drawings. I am excited to see my art style, processes, and disciplines evolve with the new knowledge and experiences I gain in the future. In the words of Paul Smith “Design is always about today and tomorrow. Nobody cares how good you used to be.”