About Me
Hi, I'm Scarlett, a Fashion Design graduate from Nottingham Trent Uni
Scarlett Simpson is a striving creative who specialises in fashion branding and unisex design. Her hobbies include second-hand buying and selling which has initiated her sustainably driven brand ethos, comprising of multi-purpose garments and accessories that can be implemented into ever-lasting wardrobes.
After studying fashion design for three years, with a focus on producing a product range in my final year, I have acquired an understanding for the importance of tapping into target audiences current morals and interests to ensure customers feel understood. I have strong interests in sourcing durable used garments that contain an element of sentimental value, as well as developing a wardrobe that consists of interchangeable and highly practical designs that will last for generations to come.
INSPIRATION
NT:2W’s initial inspiration is from the sentimental film photography of my family ski holidays.
Organic ski surroundings and the ski map routes from holiday destinations have informed my interchangeable designs, whilst incorporating a nostalgically driven colour palette derived from my family members utilitarian skiwear. The practicality of the ranges pioneering innovations such as 100% waterproof quilting and transformable garment to bag designs are demonstrated throughout the film. This echoes the aesthetic of a personal home video, enticing customers with its comforting and heart felt concept.
The logo of NT:2W resembles the digital dates found at the bottom of family film photography, as well as an abbreviated term I used to exclaim at the top of the ski slopes, “There’s No Time to Waste Time”. Moments like these were documented on my father’s vintage camera, which I have utilised in the making of NT:2W’s film to acknowledge the current nostalgia movement driven by target audience, Generation Z. There really is no time to waste when it comes to the rate of our consumption.
MY WORK
PORTFOLIOS
NT:2W
Concept Derived From My Mothers Used Ski Jacket
Utilitarian Skiwear & Vintage Branding Aesthetic
Nostalgically Driven Colour Palette
Detachable Accessory Development
Interchangeable Balaclava and Sleeve Lengths
Organic Ski Silhouettes
Branding Placement Development
Sourcing 95% Surplus Fabric
Ski Inspired Product Range
NT:2W Product Range Breakdown
Adjustable Trouser Lengths & Transformable Skirt
Detachable & Magnetic Accessories
Magnetic Ski Route-Inspired Accessory Holder
CAD Details
Ski Map Inspired Zine Conveying Garment Care Guide
Ultra-Sonic Welding To Create Waterproof Quilting
Magnetic Accessory Holders Situated In Pocket
NT:2W
DETAIL
NT:2W urges customers to recognise their ability to combat climate change.
NT:2W has been motivated by handed-down garments that can be incorporated into capsule wardrobes in addition to the current gorpcore aesthetic, where members of Generation Z are inspired by cutting edge athleisure wear and integrate these around their everyday style. Within this aesthetic there is a gap in the market for product ranges that are not only interchangeable, durable and on trend, but delve into designers’ unique experiences to inform more enticing concepts that customers can form personal connections with. Identifying target audience, Generation Z’s newly found admiration for second-hand items and their environmentally driven attitudes, is vital in the brands conceptual formation to entice customers to its sentimental products. Therefore, No Time To Waste Time’s design development process is derived from 95% luxury surplus materials to ensure the garments and accessories last a lifetime, without the cost of our idyllic ski surroundings.
"There's No Time To Waste Time" - exclaimed a young Scarlett eager to race down the slopes. This is an attitude we must pursue in the formation of our timeless wardrobes.
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