Pioneering futures since 1898, University of East London is the careers-led university. We work with global organisations to make our courses entrepreneurial, creative and inspirational. Wherever our students want to work, they will have the skills necessary to adapt to the world of tomorrow, and to be the leaders and pioneers of today. Our students will develop a career passport that'll open doors.
Inspired by African art and engravings and traditional draped cloth. Design by Leona Clery-Jones
The Fashion industry is a multi-billion-dollar enterprise that has a huge impact on our world today.
The benefits are vast and with a great industry giant such as fashion, comes also a great need for innovators who will think above and beyond the structural norms that has followed fashion through time, and seeks new inspiration and change.
At UEL, we pride ourselves in teaching our students to understand the historical context of the creative industries so that they can rise to become innovators and disruptors for the greater advancement of fashion itself.
With an eye on sustainability, ethical materials and cultural awareness and diversity in our and the greater society of fashion, students can become designers of influence and fledging stars in a highly saturated market.
UEL encourages students to be different and harness their own creative diversity with tools that’ll prepare them for the wider industry and knowledge of how they can progress on their journey.
This is a fast paced, hands on course amid the creative hub of East London, preparing students to take their place in the world of fashion.
The BA(Hons) Fashion Marketing will provide you with the knowledge, skills and connections to develop a successful career in fashion marketing.
The curriculum provides a theoretical grounding alongside a focus on the creative marketing strategies that the fashion industry needs to adapt to the challenges in a post pandemic world. You will be introduced to the structure of the fashion industry, developing an understanding of how marketing touches on every element of a fashion business from concept to consumer. Developing skills in academic and theoretical research and frameworks, you will also work on industry related projects that will embrace the elements of branding, styling, retail, promotions, digital communications, and social media.
You will leave this programme with a portfolio of work that will ensure you have the skills to work in both high street and high end, designer fashion fields; can work for brands or within an agency setting; as well as have a range of transferable marketing skills that you can take into any sector.